Fairness Fort Worth President Jon Nelson used this Veterans Day to impact change at United Services Automobile Association.

USAA is a Texas-based company that provides banking, investing and insurance serves to people and families of those who have served in the U.S. military.

Nelson is an Army veteran who served as a combat infantry officer in Vietnam. He is a policyholder with USAA, which doesn’t offer its employees or policyholders LGBT protections.

He wrote to CEO Gen. Josue Robles this week to encourage him as a gay veteran and policyholder to consider adding policies that covered everyone USAA employs and insures.

“When I was in the Army, I was taught to lead by example,” Nelson writes. “It’s time USAA did so by changing its policies and procedures to acknowledge, provide for and protect those LGBT policyholders and employees.  These changes that USAA, just like American Airlines and others, make will send a clear message.”

In related news, USAA received the worst possible score of zero on the Human Rights Campaign’s annual Corporate Equality Index, which was released today.

Read Nelson’s full letter below.

Letter to USAA