Screen shot 2014-02-03 at 10.00.42 AMThe call went out on social media last week: Bears were invited to show up in the gayborhood to film a video. Shorts and athletic shoes — no shirts — were all that was required. What was it for? Well, now we know.

The Texas Bear Round Up is about five weeks away, and its Friday night BearDance is gearing up to let bears and chasers know. And the group did so with this video, spoofing a GoDaddy.com. which ran during the Super Bowl. And it makes its point very well: