Dallas CVB announces new name

At a luncheon this afternoon, the Dallas Convention and Visitors Bureau announced a new name: Visit Dallas and a new logo (above).
The new name is catchy and counters the idea most people hold, which would be Why the Hell Would I Want to Visit Dallas. That would be a decidedly bad name for the CVB. Another good reason is because no one could remember if it was the convention and visitors bureau or the visitors and convention bureau.
But when people are planning to visit a city and need information, they go to that city’s visitors and convention bureau. I guess the Google will get them to the right site.