The Variants, the online web series shot here in Dallas and set in a gay-owned comic bookstore, launched its third season today. The entire series was funded via the producers’ Kickstarter.com campaign. It’ll run for 10 weeks. The premiere ep, “Zeus Comics Worldwide,” deals with Kelli’s hesitance to turn the store into an expanded brand, losing its homey quality. You can watch it here, or just click below.