A Texas lesbian activist donned a cow costume Wednesday with her wife in tow to protest Chick-fil-A’s anti-gay views.

Just Kusko stood outside an Austin Chick-fil-A with a sign that read “Don’t hate the homooo!” She publicized her protest plan on Facebook and posted pictures, which went viral.

“These pictures have really taken off,” she told The Advocate. “And what’s funny is, it all started as a simple Facebook status. I was just sick and tired of hearing about how Chick-Fil-A could promote such hate, denouncing me as a human being. Seeing all of my friends comments on Facebook just broke my heart. And to think, of all those chicken sandwiches I ate. I actually was paying for my own demise.”

Wednesday was designated as Chick-fil-A Appreciation Day and Dallas residents flocked to area restaurants, according to The Dallas Morning News.  A nationwide same-sex kiss-in day is planned for Friday.

Equality Texas is asking those who will no longer eat at Chick-fil-A to donate the cost of sandwich meal to their organization. The recommended donation is $6.50 but other amounts can also be donated.