The National LGBT Media Association has announced the winners of the third annual Ad POP awards, including many top corporate brand names. NGMA member papers have each selected one top award winner in their regional markets, plus one national AdPOP has been given to Target Corporation.
The Ad POPs (Pride in Online and Print) “reward the best representations of LGBT advertising in online and print campaigns, as placed in regional LGBT newspapers in its member cities,” an NGMA spokesperson said. “LGBT marketing is most successful when it is local.”
The Ad POPs recognize clients and creative and placement agencies, and winners are selected based on their image and messaging.
NGMA represents legacy brand name and top-performing new papers, including Dallas Voice. Other member papers are Bay Area Reporter in San Francisco, Bay Windows in Boston, Between the Lines in Detroit, Gay City News in New York City, Los Angeles Blade, Philadelphia Gay News, South Florida Gay News, Georgia Voice, Washington Blade, Watermark in Central Florida and Tampa Bay and Windy City Times in Chicago.
Rivendell Media, the oldest and most experienced expert in LGBT media, helped coordinate national entries across local LGBT media. Rivendell President Todd Evans said, “NGMA represents a collective of top publishers in top U.S. markets and is a terrific vehicle for national advertisers to reach the LGBT marketplace.”
Rivendell also represents more than 150 other LGBT media companies to advertisers.
“Gay media is local media,” Evans said. “It provides the best on-the-ground information to serve the diverse LGBT community.”
Awards were granted based on 2017 advertising campaigns on a local level. Winners are:
• National Winner — Target Corporation, national winner.
• Atlanta Winner — Presented by Georgia Voice to the High Museum of Art. Design by Angela Jaeger.
• Boston Winner — Presented by Bay Windows to Cambridge College.
• Central Florida Winner — Presented by Watermark to Orlando Health through Efficiency Media
• Chicago Winner — Presented by Windy City Times to the Illinois Office of Tourism. Design by J. Walter Thompson.
• Dallas Winner — Presented by Dallas Voice to Toyota. Design by imre.
• Detroit Winner — Presented by Between The Lines to Michigan State University Federal Credit Union.
• Los Angeles Winner — Presented by Los Angeles Blade to MedMen.
• New York City Winner — Presented by Gay City News to Borgata Casino and Spa. Design by SKG Global.
• Philadelphia Winner — Presented by to Philadelphia Gay NewsThe Philly POPS.
• San Francisco Winners — Presented by Bay Area Reporter to City Ventures
• South Florida Winner — Presented by South Florida Gay News to Island City Stage.
• Tampa Bay Winner — Presented by Watermark to Straz Center for the Performing Arts
• Washington, D.C. Winner — Presented by: Washington Blade to Rufskin. Design by Hubert Pouches and Douglas Coats.
