A sit-down with out musician Steve Grand, after a year of stardom
When we last sat down with gay singer-songwriter Steve Grand last July he was making national headlines for his music video “All-American Boy,” which soon logged more than a million views on YouTube. The song — a sweet, catchy, country-influenced number — was nice, but Grand sang the heck out of it … and was easy on the eyes.
Less than a year later, with a couple more songs and music videos under his belt, Grand launched a Kickstarter campaign to raise funds for his debut album. Grand quickly exceeded his goal, raising nearly $120,000 in record time ($40k more than he even asked for). Such a feat speaks volumes about his talent and his devoted fan-base, known affectionately as the GrandFam.
Grand — who was one of the Out 100 in 2013 and is still as down-to-earth as they come, and who was recently announced to be the live entertainment at the Black Tie Dinner this fall — took a break from recording his debut disc to answer a few questions.
— Gregg Shapiro
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Dallas Voice: Around this time last year, your video “All-American Boy” reached a million views on YouTube and you were getting national attention. When you look back on that time, what stands out? Steve Grand: It’s hard to [name just one thing], there’ve been so many incredible things that have happened. One [is] the continued support of my fans, who I love so much. When I was on my little tour they came out in droves. It was so incredible to meet them at each and every show. I remember a specific show in San Diego at Urban Mo’s; we packed the place. Everyone brought such great energy to the room and there was so much love in the room and this outpouring of support. It felt like a little family. It’s been so great to meet people like that and hear the stories that they’ve shared with me and watching the fan-base grow every single day. I started my Facebook page when my video went up on July 2 and [a couple of days ago], it passed over 100,000 “Likes.” The GrandFam, as I love to call them and they love to call themselves, has grown so much. It’s not the number that matters to me, it’s that they’re still the most incredible, loving fans. They’re so positive and supporting of each other. That’s something I’ve been so blessed to witness. Not only are they there to support the music, but they’re there because they care about each other.
What makes you say that? It’s apparent if you go on my [Facebook] wall. They write to each other. People have made friends on my wall. It’s a really beautiful thing to watch. There’s so much love.
After years of work, you became an overnight sensation. Were you prepared for all the scrutiny? It’s something you can’t prepare for. You can think about it all you want and study it from the outside to a degree, and that might help. But, no, I certainly didn’t expect this. I didn’t expect this to the degree that it’s happened. I take it day by day. I stay focused on all I have to be grateful for, which is really a lot. I get to pursue my dream. I get to wake up every day and do something that I love. For that, I feel so blessed, so humbled. For that, I also feel that honoring the relationship that I have formed with my fans is the most sacred thing to me.
Who did you get to meet and places did you go that you hadn’t before? Very early on, I met Edie Windsor, not too long after the repeal of DOMA. It was amazing. She is a hero and an inspiration to me. I played [at the Out 100 Awards] and she spoke. She received the big award and her speech was so moving. She spoke about how before the AIDS crisis, gay men and lesbians were kind of separate — they segregated themselves. But she remarked on the bittersweetness of the fact that it took a crisis to bring them together. I thought there was something beautiful about the way she talked about a community coming together to fight a bigger battle. I’ve also met Mariah Carey and Elton John. I did a show with Lance Bass — he’s an extremely sweet guy. Elton has been my musical hero since I was a little kid. As a big piano rock fan, it was so exciting — I got to meet him before a show and give him a hug. He knew who I was and he said he was keeping an eye on me; that was really exciting.
I’ve been so many places I’ve never been before. I didn’t do a lot of traveling growing up, [and] even after that, when I was in college and after college I certainly didn’t have the money. Struggling as a singer/songwriter and playing at churches just to get through the week. It’s been incredible to be able to go to all of these places all over the country and play and have people show up. People who have been moved by my story or are interested in hearing me live. There’s always so much love and support. It’s something I don’t ever take for granted when I get before an audience. I know what it’s like. That feeling of getting on the stage and trying to win over an audience, which I did for a long time, especially in that year before “All-American Boy,” when I was playing in a jazz club in Chicago and every night I played it was a new challenge to win over that audience — just me and the piano and the microphone. That’s all I had to work with to win the audience over and to try to get them to respond to the music. I never take it for granted when I get in front of an audience who is excited before I even play my first note.
Were you offered any work outside of music, such as on TV in Glee or in a movie musical? Yes, there have been some offers relating to film and people doing their own small or big budget projects. People have asked me if I want to act, but right now I just want to focus on my music. My fans know that. You can only take on so much. You can only stay focused on so many things at once. I’m working hard every day. We really have to get this [album] out for the fans. Of course, the quality has to come first. I’m doing everything I can to make sure that this album comes out in a timely manner.
I’m glad you mentioned the album, because since last July, you’ve released two more singles, “Stay” and “Back To California.” Do you plan to include those songs, as well as “All-American Boy” on your forthcoming album? Yes. It’s part of the whole story. I have a whole library of music to choose from. I’ve been writing songs for a long time. The whole album will be 12 [original] songs, but those ones have to be on there. Granted, I’ve released them already, and I know that people have moved on from the idea of an album because the industry is changing and technology has changed the way people consume music. But I feel like my fans deserve that from me. I want to show them a full body of work, where each song stands alone and together they all tell a story and a bigger picture.
Fan-funded albums are all the rage. Why did you decide to go that route? I wanted my fans to be my label. They’ve given me so much support and love. They’ve amazed me every single time with each song I’ve released. I promised them, from day one when I first started doing these interviews, that I would keep my music and message as pure as possible. I don’t want anything getting in the way of that. I’m staying independent for that reason. It’s meaningful for them to be a part of seeing this album come to fruition and being a part of the reason that this album has come to be, through their support and generosity. I think that’s special for them.
What does your family think of your meteoric rise? They’re having a great time with it. They’re so happy for me and so proud of me. It’s a beautiful thing. This life has been such a journey in so many ways. One of them is watching my parents do a 180 in many ways in life. Faith and religion was all tied with what it meant to be a good person. It was part of their culture and where they came from. What they were taught to believe from their faith was that homosexuality was a sin. They can’t help that that was the environment in which they grew up, that that was their world. But, because of me, it’s a testament to a parent’s love that because of their own son, they were able to re-examine these beliefs that they had held for so long. They’re in midlife and I don’t think people appreciate how difficult it is for people at that point in their lives to totally re-evaluate their value system. That’s a really big deal. That’s why I say it’s a testament to the power of a parent’s love. That has been one of the most special things about all of this for me.
I would be remiss if I didn’t ask: Are you single or do you have a boyfriend? [Laughs] I’m married to my career. That’s all I’ll say.
This article appeared in the Dallas Voice print edition June 27, 2014.