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For the non-LGBT-friendly, the opening page of Google today probably looks like a way to mark the opening of the Winter Olympic Games in Sochi, Russia: skiers, skaters, snowboarders in colorful boxes over the search engine’s name. But pay closer attention: There are six letters in Google, six boxes, and six colors — red, orange, yellow, green, blue purple. Those are the six colors in the gay rainbow (there are seven colors in the true spectrum, purple being divided into indigo and violet). What’s the significance of Google placing its Olympians amid the gay flag? It’s pretty obvious. Corporate America has finally caught on, with Anheuser-Busch pulling its people out of Russia as well.

Here’s hoping at least one ice skater does a routine set to Pussy Riot — heck, we’d even take Clay Aiken.