If you’re not familiar with Matt Zarley, the pop singer, think Colton Ford or Brian Kent. They kind of run together in that scruffy-but-polished-gay-dance-singer category. They sing fine, but rely more on looks, muscle and dance beats to get our attention.

Instinct oozed all over this new Zarley vid, which doesn’t highlight his beefcake as much as it just includes a whole bunch of it. The song is cheese, as is the video (if not kinda embarrassing), but wanted to share since he debuted it earlier this week. It’s probably PG-13, so I can’t give it a strong NSFW rating.

WTF from Matt Zarley on Vimeo.