Brandon Hilton seems to be on a roll. Just a few weeks ago, I blogged about his new video. Now, the Dallas singer is releasing his new single, “Adrenaline,” from his upcoming album Nocturnal. Not too bad from a self-made ce-web-rity. According to his e-mail sent out last night, this album will show a whole new side to Hilton. “Adrenaline” is Hilton’s first ballad which he figures will show his more artistic side.

“People were complaining because all I usually create is fun dance music, well my new album isn’t like that, I’m showing my serious side as a serious artist,” his e-mail states.

Personally, I’m not really sure an “artist” would bow to pressures of people complaining. Hey Hilton, if you don’t wanna do ballads, don’t. “Adrenaline” is a decent effort with just enough going right and wrong to balance it out. Overall, the tune is simple but I have to say, it hooked me. I mean, it’s auto-tuned to hell and a little cliche in the lyrics department, but it works well enough.

And we’re all in agreement here that Hilton provided one of the best lines ever in his press release. According to the e-mail, when he was asked about Nocturnal, he said — get ready for it — “this is all I will say, this album is about my death as an Internet Celebrity, and my birth as an Artist!”

So priceless.

Listen to “Adrenaline” here