Our friend Teresa Gubbins over at Pegasus News is reporting that Craft, the Tom Colicchio restaurant in the W Victory Hotel, will close by the end of the month. Despite launching a surprisingly affordable lunch menu a year ago, the high-end resto hasn’t been hot for a while. It’s too bad, because the decor is great, as has been the food. But crowds never followed.

It may be too high end for the W there, which is more flashy than Craft tried to be. According to Gubbins’ report, the new concept to take over there — called Cook Hall, and the debut of what is planned to be a series of like-themed places throughout the W brand — will add televisions; Craft was one of the last bastions of quiet fine dining in Dallas.

Colicchio has made several appearances in the kitchen over the past few years, but apparently not enough to get buzz going again. Sorry to see it go, but if it wasn’t working…