No one disputes that Dan Pallotta was a pioneer in raising awareness about AIDS and HIV, organizing the California AIDSRide from 1992 to 2002, as well as North Texas’ AIDS ride from 1999 to 2001. It was around that time Pallotta started taking flak for not spending resources well; he was roundly criticized for spending $400,000 to raise $1 million, a ratio most contributors to charity found off-balance. But while Pallotta stopped fundraising for those organizations, he didn’t exactly take the criticism lying down. In 2010, he published Uncharitable, a book that argued there are two rules (those for charities, and those for businesses) and that non-profits should be more entrepreneurial in order to be more competitive … and, presumably, bring in more capital. In short, he says the question “What percentage of my contribution goes to charity?” is outmoded thinking. He’s speaking about this divisive issue at Dallas Social Venture Partners’ Social Innovation Luncheon Series, which will be held at the Tower Club inside Thanksgiving Tower on Friday, April 13. The lunch begins at 11:30 a.m. Tickets cost $50 and can be purchased at DSVP.org.