On Thursday, Meow Wolf announced that it has successfully recertified as a B Corporation as of Sept. 1, continuing its commitment to social and environmental responsibility since its original certification in 2017. MW is the first B-Corp recognized in themed entertainment. Its recertification is a result of its purpose-driven and socially conscious dedication to responsible entertainment. The North Texas Meow Wolf: The Real Unreal is located in Grapevine.
“Meow Wolf’s recertification is a testament to our commitment to operating in a way that is responsible to our people, planet, and the communities we call home. The years since our last recertification have been marked by significant growth. I am proud that through it all, we continue to adhere to our most deeply held values,” Rebecca Campbell, Interim Chief Executive Officer said in today’s press release.
B Corps are re-evaluated every three years across five categories: governance, workers, community, environment, and customers. Less than 10,000 companies worldwide are B Corp certified as of March 2025.
Environmentally, Meow Wolf prioritizes in resourceful, salvaged and repurposed materials to developing formal sustainability protocols. MW tracks energy use, emissions and waste and with comprehensive reduction targets for all new projects and ongoing operations.
Community investment is expressed through MW’s thousands of free tickets offered annually. In 2023, the company launched the Meow Wolf Philanthropic Foundation, which distributed more than $600,000 in its first grant cycle.
Adjacent to its community efforts, Meow Wolf: The Real Unreal has worked to integrate the LGBTQ+ community in its progamming particularly through its Pride related events during June that have included arts talks, drag king performances and more.
MW strives for a supportive employee environment. With more than 900 employees across its locatons, Meow Wolf offers support through comprehensive benefits packages, transgender-inclusive healthcare, matching donations and volunteering incentives, the ability to participate in VOICE (employee advocacy) chapters and access to Meow Wolf Foundation’s SAVE Fund, which provides emergency funding to employees experiencing financial hardship.
The organiziation has also expanded accessibility efforts, including certifying all
locations as IBCCES Autism Centers.
–Rich Lopez