Alec Baldwin knows how to put his money where his mouth is.

Last Friday, he appeared at the Winspear Opera House as part of the Brinker Speaker Series, where he talked for about 90 minutes about his films, TV, stage work and his life. And in the course of the evening, he made an unusual pledge: If people in the theater (and presumably, who read a blog post like this) would make a contribution to the AT&T Performing Arts Center, he’s match it, up to $25,000.

ATTPAC is thrilled, of course. “In 35 years of working in the performing arts I have never heard of something like this,” said ATTPAC CEO Mark Weinstein in a statement. The contribution should put the ATTPAC fund over $1 million for the first time.

If you want to contribute, you can do so online or by sending a contribution to ATTPAC to the attention “Alec Baldwin Challenge.”