Barefoot Wine prides itself on Pride-ing itself, sponsoring more than 200 worldwide gay-inclusive events each year to honor diversity. So for National Pride Month, it has launched a new initiative, allowing “Barefoot Besties” to customize rainbow flag labels with a unique message. You can write your own message, or chose from one of six suggestions, like “You always leave a little sparkle wherever you go,” “Your true colors look perfect on you” or “You’re made of 100% best friend material.” The labels are available on the brand’s pinot noir, pinot grigio and rose.

For every bottle customized from now through Sept. 8, Barefoot will donate $1 to Outfest, the L.A.-based gay film festival. To order yours, go to BarefootBestieLabel.com.

— Arnold Wayne Jones