Venetian sneaker brand Golden Goose is celebrating its 20th anniversary this year, and one way the brand is celebrating is with a traveling installation called The Golden Bench, “an open invitation to immerse yourself in new experiences and join the Golden Family.”
The bench — which will be installed at “iconic” locations around the U.S. and the world — is made using wrought iron in a reflective gold, with iconic brand fixtures adorning the bench, such as a Golden Skateboard, Golden Stereo and Golden Sneakers — all made of aluminum and fiber glass. Passersby will be able to handwrite a message of love on the bench or snap a photo, with their feet in the two large gold sneakers placed in front of the bench.
“This instillation is part of Golden Goose’s #MessageOfLove campaign, which pays homage to the power of love, beauty and positive messages,” a press release announcing the project explained. “The Golden Bench acts a meeting place where loved ones can connect and make meaningful memories for the future. The bench’s golden coating allows for handwritten messages to be added on it, allowing visitors to let their creativity fuel them, contributing to co-create a collective piece of art.”
The installation launched on Valentine’s Day in eight cities worldwide: Milano, Rome, Istanbul, New York, Los Angeles, Seoul, Shanghai and Chengdu.
The Golden Bench comes to Dallas this weekend, March 12-14, and will be located in front of the Dallas Golden Goose store at The Shops at Park Lane, 8687 N. Central Expressway.
— Tammye Nash