Gay agent Fredrik Eklund is a shark above the rest in Bravo’s new ‘Million Dollar Listing: New York’
With European charm and no-holds-barred ambition, Eklund swoops in on competitors’ clients and cleverly negotiates the right price for his own in the cutthroat market of New York City.
Turning its eye to the high-rise luxury space of the Big Apple, the Bravo network premieres its latest entry into reality programming with Million Dollar Listing: New York. Three hungry young agents navigate through myriad clients looking to unload jaw-dropping apartments with three floors, major closet space and automatic toilets, and buyers willing to throw down millions for them.
But Fredrik Eklund might just be the show’s breakout star with his good looks, major ambition and a slightly checkered past he has no shame about. Really, he’s a softie at heart with fond nostalgia for the TV show Dallas.
“I was so obsessed with that show when I was growing up in Sweden,” he laughs (and hums the theme music). “But I’ve never worn a cowboy hat. Do they wear those in Dallas?”
He talks with a sincere and almost childlike interest, but he’s anything but when it comes to competing in the intense market of New York City. In MDL: NY, he’s one of three young bucks with one thing on their minds: closing the deal. And Eklund is quick to boast his billion dollars in sales to impress potential clients and make his mark.
“You just have to work harder at [real estate]. Even after eight years of doing this, I am still obsessive about it. I eat and breathe it,” he says.
We see his handiwork when he slyly negotiates offers to his clients’ advantage and will even take a cut in his commission to get it done.
But with commissions running in to the tens of thousands of dollars, he’s hardly missing out. While the money is nice, Eklund says this isn’t what drives him to be the best.
“This fits my brain really well and there’s always something new,” he says. “The number one thing I want to put my mark on is new developments here in New York. Any agent can put up a website and wait for the phone to ring, but with new buildings, I can create a brand for that. That is something I’m very proud of for the future.”
On paper, Eklund has had a privileged life. A successful father provided a blueprint for the success he wanted and ultimately achieved. He studied economics in Stockholm, owned an Internet company by the age of 23, he managed a cadre of music producers to churn out Billboard charting songs in Singapore and Latin America.
Now, at 34, he’s the youngest managing director for Prudential Douglas Elliman, the largest real estate company on the East Coast. Even with his golden career in his hands, the decision to add the show into a busy life was only a positive one — as well as advantageous.
“I knew it was going to be a lot of fun and I have some vanity, but to go so deep into your own life, it does become comical,” he laughs. “But the more serious answer is the international outreach is so important. Everyone wants to own something in New York and so the power of TV is unparalleled. For me, this is an opportunity to showcase my business.”
The new kids on the Bravo block include, left to right, Ryan Serhant, Michael Lorber and Eklund.
A priceless moment in the pilot comes out of nowhere when cast mate Ryan Serhant outs Eklund’s work in gay porn to a client over lunch.
Without batting an eye, Eklund owns it and swoops in on Serhant’s guest to deliver his card. Eklund is an open book without faulting any past decisions or experiences.
“I’ve always been open about it, but it has never affected my business,” he says. “When people hear me talk about it, I hope they can see in my eyes that it’s nothing. It was a short period of my life, but it’s helped make me who I am and I’m proud of who I am.”
Fortunately for local Realtors, he doesn’t have his sights set on conquering Dallas anytime soon, but if he did …
“I would do what I did in New York and walk around open houses, scan all the top brokers,” he says. “I used to pretend to be a buyer to note who the big brokers are. Every top broker has something that makes you want to really work with that person.”
But his plans right now only include taking over New York, celebrating his engagement to his partner he met during the season and making time to enjoy his whole new life in front of the camera.
“The world s very big and our lives are pretty short. Before we know it, it’s over,” he says. “I want to do so many things and even though I’m calmer about things, I still have that urge.”
Million Dollar Listing: New York premieres March 7 on Bravo. For more information, visit BravoTV.com.
This article appeared in the Dallas Voice print edition March 2, 2012.
